caite.info - Download as PDF File .pdf), Text File .txt) or read online. caite.info - Download as PDF File .pdf) or view presentation slides online. caite.info to get your copy of “Go Pro - How to become a Network Marketing Professional”. The Hottest in MLM by Eric Worre.
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“Eric Worre's Go Pro has become the de facto bible of network marketing. Eric takes his more than 25 years experience in the profession and boils it down to. A summary and unbiased review of the book go pro by Eric Worre. Steps to Becoming a Network Marketing Professional, also available in PDF. If I want to become a pro, it is a requirement to read Go Pro. Get his book now! Best-sell Go Pro 7 Steps to Becoming a Network Marketing Professional Eric.
Listen to some music that inspires you. Did other people have a better position than me? They are honestly just trying to help. The good news: Most people think you must start off with a great reputation and have a lot of influence with others for them to take a look at your opportunity. Imagine a lottery ticket with six scratch-off spots. It was January
All that we ask in return is that you attribute all content to Eric Worre — Network Marketing Pro, Inc and post a link back to our website at networkmarketingpro. Get New Videos Via Email. As of this moment on Amazon, it is: The Go Pro book digs deep into the 5 main topics: Treat it seriously, just like any career!
There are no magic beans. It takes time to learn and hone the skills. It IS Worth It Leaders around the world are using this book to educate their teams, whether they buy in bulk and hand them out or tell people to go get the book. Related Posts: Top Leader Interview with Johnny Wimbrey.
Get Daily Building Tips. Give me the free book! Give me free training! Daily training videos and blogs delivered right to your inbox over recruiting, leadership, mindset and more. How many other leaders were already in my local market? Were there too many to compete against? Were there enough to get true momentum? How was the company? Was it too big? Did I miss the growth curve? Was it too small? I was obsessed with the idea of timing. At the hospital you meet your doctor. With four hours a day of practice.
Let me give you an example. He comes in and says.
The good news is. It might have been a teacher. It was like people could sense my change of focus and my commitment to excellence and they wanted to be a part of it. Millions of people have changed the way.
I stopped focusing on luck. No one on earth wants to help you more than I do. I even stopped focusing on the money. Enthusiasm is great. In his book Outliers. If you Go Pro. The trick is not to get complacent. That formula applies to Network Marketing as well. And by now. Bottom line: Network Marketing is more than just a project. When I made the decision to Go Pro. How long have you been doing these type of operations?
If you do it right. How did it make you feel? It was inspiring. My world changed when I started focusing on the skills and made the commitment to practice. Another thing happened when I decided to Go Pro. All of a sudden. Think about a time in your life when you were around a person committed to excellence. If you stay a Poser or an Amateur. I do that on purpose. Professional athletes will devote endless hours to preparing for competition but when they join Network Marketing.
Doctors will devote a decade of their lives at huge financial expense to become physicians. I work in construction. The more people hear those words. It begins and ends with me. There are three primary elements to your Network Marketing business.
The third element is the most important. I may call on you from time to time. Your background. Call them up and say something like: Unlike most professions. That means right here and right now. In addition. The compensation plan is the same for everyone. Everyone has the same product and the same compensation plan. The skills necessary to grow a large and successful business are extremely learnable.
Getting into business for myself was important and I appreciate you introducing me to a company that you believe in and that I now believe in as well.
You are really the only variable. I appreciate it. But from now on. But before we get to those skills. Decide today never to blame anyone or anything else for your lack of results.
I will use you as a resource but never as an excuse. And finally. People just love to blame their upline the people above them in the structure for all of their problems.
Everything changes when you take full responsibility for your Network Marketing career. Each one is fairly basic. Would it surprise you to know there are only seven fundamental skills necessary to build a huge business in Network Marketing?
If a college course were to be offered on Network Marketing. They developed the skill to make sure that never happened.
They never set out to develop the necessary skills. Instead of a small mental list. Soon everyone in my world knew what I was doing and had either said yes or no.
When it comes to finding prospects. Up to this point in my new career. Educate people. For the posers. It never occurred to me that finding quality people to prospect was a skill.
I found that the professionals approached finding people to talk to as one of their core skills. I began to study the people who had built large and successful organizations. Eight out of 10 distributors first approach their business with the poser mentality. It was scary. In my early 20s. The professionals started with a written list. But then they made the focused commitment to never stop adding to the list.
They make a small mental list and see what happens. Their biggest fear is running out of people to talk to. Help them understand how powerful this opportunity can be if they treat it with respect. It sounds logical. It was part of their job to find new people. The second group is the amateurs. They believe if they know a lot of people. As I mentioned in chapter two. Harvey is a. As I mentioned before. They begin prospecting. One of the people who taught me how to do this well was Harvey Mackay.
If you had a good list.
They might even make another mental list of three or four people. I know that was my biggest fear. As it grows smaller and smaller.
When I came to my defining moment and committed to become a professional. I was going to fail in this business. They charge out there with excitement. All of these connections will become apparent to you as you make your list more and more comprehensive. You come into contact with people every day. Think about all the relationships in your life.
Just keep building it. Constantly expand your list. Your database will be one of your most important assets. When you write down your nephew. Who do they know? Add them to your list. Just add them to your list. If they are your best friend.
If you do this right. Think about your friends. I want you to take every person you meet. Make your list as comprehensive as possible. Think about members of your family. He just lives his life and is always making new friends.
Six degrees of separation? You do business with new people. Chances are. If you want to master this skill. If you think about this as a core skill. I once asked him how he built such a large and influential list of friends. Include every person you can think of.
They may not prospect them. Step two is looking at your list and thinking about the people they know —the second degree of separation. EVERY person. If you hate them. If they are negative. The pros have a goal to add at least two people to their list every single day. He told me that at the age of You meet people through online social media. Everyone goes on the list. Professionals develop a higher level of awareness. They pay attention to the world.
They know they will be introduced to new people all the time. Think about it. If you did that six days a week, that is over new people a year. Just add them to your list, make friends, develop a connection, and when the time is right you can help them understand what you have to offer.
Network on purpose. Professionals network on purpose. Get out there. Have some fun. Join a new gym. Have fun with a new hobby. Find places and organizations where you can meet new people. This is by far the most critical skill to develop. Most people think you must start off with a great reputation and have a lot of influence with others for them to take a look at your opportunity.
When I first started in , I had no reputation and no influence. I barely escaped high school, attended one semester of community college before dropping out, and had a total of 18 jobs—all before the age of Do you think I had a lot of respect in the community? I had zero. Most of them were still living with their parents. But I was desperate and I was scrappy. In the beginning, I made up in numbers what I lacked in skill. I called everyone I knew and gave them my pitch.
A few of them joined. I placed ads in the local newspaper. I gave all of the people who responded my pitch. From all of that activity, a few joined.
I tried everything. I was like a hunter with the goal of bagging an elephant. All I cared about was getting that new recruit. So what? And they started to avoid me. Even worse, the people I did get to join my business tried to do the same thing I was doing, failed, and then quit. After three or four years of frustration, I came to my defining moment, and started studying successful people in MLM to see what they did.
What I found surprised me. They were more like farmers. They built relationships. They built friendships. They learned how to build trust with the people they met and were able to skillfully transfer the belief they had about their products and opportunity. Their initial objective was to educate their prospects on what they had to offer and then let those prospects decide if it was something they wanted to do. I realized why the pros had such great results. Instead of acting like sharks, they were more like coaches or consultants.
The first thing they did was to invite people to attend some sort of event, such as a one-onone or two-on-one meeting with another member of their team, a three-way phone conversation, a small group presentation in their home, an online webinar, a local hotel meeting, or some larger company event or convention.
Professionals understand that personal interaction is a critical component when it comes to building trust and transferring belief, so they try to connect with people as much as possible. The second thing they did was to invite people to review some sort of tool.
Tools take many forms. With some companies, you can even let people sample the product and treat that as a tool. There is no question that technology continues to evolve, offering more and more convenient ways to help educate prospects, but I have to interject a personal opinion based on experience. While technology allows us to get people quality information quickly, there is nothing like a physical tool.
Of the two methods used to help educate the prospect, events are the most effective. There are lots of reasons. There is physical interaction from meeting with people, and that helps build trust. There is education on the product and the financial opportunity. In most cases, there is excitement and urgency at these events. And, they get to hear stories of how things are going for other people. Those are some of the benefits. The only downside to events is they can be difficult to schedule and confirm, especially for a brand new person.
That can be discouraging. For building a large and duplicating organization, I have found that a tool is a better first step. Remember, our goal is education and understanding.
We want people to know what we have and understand how it can benefit their lives. A tool is a great way for people to become educated and hopefully excited in the middle of their busy lives. They might not have time to drive across town to meet with you, but they could listen to a CD in their car, watch a short DVD, read a magazine, or watch an online presentation.
In my company came out with a video that was dynamic and exciting. Everyone in the company became focused on a daily method of operation that centered around inviting people to watch our video.
We allowed no distractions. Our entire culture revolved around this strategy and our growth went through the roof. Events were still very important, but they were a second step after a person watched our video.
By adopting this new approach, my organization finally broke out, and I was able to enjoy the experience of having a group that grew with or without me. It was more fun than I can describe.
My group grew from a few dozen to a few hundred and then to a few thousand.
All I did was learn how to successfully invite people to watch a video, follow it up with an invitation. Those are the fundamentals.
There are four basic rules. All of us come into this business with the hope of recruiting some great people. We taught people how to invite prospects to take that cassette. When that happened. We act as consultants offering suggestions on how people. This sounds easy. The company was launching something new and exciting.
Then I graduated to finding a few key leaders I could train to do what I was doing. It was this formula that helped me break out of Network Marketing mediocrity. That approach will feed your ego but steal from your bank account. For years.
Rule Number One You must emotionally detach yourself from the outcome. The second career breakthrough took the form of an audiocassette. Some use online presentations. Your ability to get a large group of people to consistently do a few simple things over an extended period of time. The results were amazing.
I learned the formula I just gave you and began to focus on getting a large group of people to consistently do just a few simple things and to keep doing them. Our job is to educate people and help them understand what we have to offer.
Different companies use different tools and event strategies to grow their business. Using that simple system. Some use one-on-ones with magazines and flip charts. We sold it for 50 cents apiece. But you need to remember. We trained people to get cassettes at first.
As a professional. I said cassette. Let me give you my formula for financial independence in Network Marketing. Some use home parties. I focused and depended on my ability to persuade people to join me. This is extremely important. They were confident. This makes everyone uncomfortable. Be yourself. I noticed their posture. Step Five: Confirmation 1—Get the time commitment.
I assure you. I found I could do that for short periods of time at the beginning and. There are eight steps to a professional invitation.
Just focus on being your best self. So many people become a different person when they start inviting. That might sound complicated. I could eventually do it longer and longer until it became a part of me. So I decided to be bold as well. Instead of saying. Listen to some music that inspires you.
This was a big one for me. Step One: Be in a hurry Step Two: Compliment the prospect Step Three: Make the invitation Step Four: Rule Number Four Have a strong posture. Rule Number Two Be yourself. Get focused. But as I watched the professionals. If you focus on getting a customer or new distributor. If you focus on education and understanding. They were strong. I stopped apologizing all the time.
This can work with your warm market prospect someone you know or cold market prospects someone you meet while living your life. This formula is designed to be used over the phone or face to face. Rule Number Three Bring some passion. They were bold. Enthusiasm is contagious. At first I was so insecure. Just focus on the concept and use your own words.
Examples for warm-market prospects: Step Six: Confirmation 2—Confirm the time commitment Step Seven: Confirmation 3—Schedule the next call Step Eight: Get off the phone Step One: Be in a hurry This is a psychological issue. Set the tone with some urgency.
The sincere compliment and it must be sincere opens the door to real communication and will make the prospect much more agreeable about hearing what you have to say. And do it with some passion in your voice. People are always more attracted to a person who has things going on. Step Two: Compliment the prospect This is critical. Can I ask what you do for a living?
The key to the compliment is. It helps to build rapport. If you study the pros. When you start with urgency and a compliment. There are three kinds of invitation approaches for the Network Marketing Professional. I thought of you.
Most people use a Direct Approach for all of their prospects. If there was a business you could start working part-time from your home that could replace your full-time income.
Find something you can honestly use to compliment your prospect and use it. It has an important place in your invitation process. It usually goes something like this: Let me tell you all about it.
You will find your prospects will become very receptive. But it should be reserved for people who know and respect you or for people that you know are searching for something better. It does. Step Three: Make the invitation This is a situation where one size does NOT fit all. I found a way for both of us to start a great business without all the risks. This simple step will literally double your invitation results.
It feels good. The Indirect Approach is about asking the prospect for help. Before I get going I need to practice on someone friendly. I used this approach extensively and with great success when I first started out. Would you do me a favor and take a look at it and let me know if you think it would work where you live? Would you be willing to do that for me if I made it simple?
When you meet someone from another city. Would you be willing to check it out and give me your opinion? In this approach. This approach is incredibly powerful because it works on a number of psychological levels. Because of my lack of credibility at age The Indirect Approach This is another powerful tool to help get people past their initial resistance and educate them on what you have to offer. Would you mind if I practiced on you? It worked incredibly well and it still works today.
You have so much experience. You are simply offering a value exchange. I just said things like. Would You? This question has been my secret weapon for a very long time.
And third. As human beings. When I first started. Examples for cold-market prospects: Cold market is exactly the same as warm market for the Super Indirect Approach.
If you use. When they ask for more information. When you value what you have. Do you know anyone who might fit that description? Step Four: The whole psychology of it is weak.
This question makes them think about their schedule and their commitments. When you get the time commitment. Just ask the question and wait for them to respond. Does that mean they will follow through?
When you first asked. This is just confirming the time. The only thing that matters is that they give you a time. So now you can give them the tool. But do NOT give your material to them.
Let them think about their schedule and tell you when they will have reviewed the materials for sure. Confirmation 2—Confirm the time commitment. The key to all of this is they have now said yes twice—the first time when they answered. The next step is to get a time commitment.
If they ask for more information first. Step Seven: Confirmation 3—Schedule the next call This step is simple. In any case. The key is. The whole invitation took a few minutes. Just ask. Their answers made the appointment. Here are some examples of all eight steps: Step Eight: Get off the phone Remember. Gotta run! If I gave you this CD. I have something that might interest you. Thanks again. Gotta run and thanks! If I gave it to you. Do you have a second?
When do you think you could view it for sure? When do you think you could watch it for sure? They give the information. They say they would. If I gave you a DVD that laid out the information in a professional way. Talk to you next Tuesday. I appreciate it so much. In terms of scripts. Obviously there are many possible variations for different kinds of prospects. So practice. Then you never have to worry about being lucky. On your journey to becoming a Network Marketing Professional.
The pros never made themselves the issue. The pros knew they could sign the person up by dazzling them with their knowledge and experience.
This should be a guiding principle for every Network Marketing Professional. The third problem was. If the prospect asked a question. It was around this time I heard a concept that has stuck with me ever since: In Network Marketing. I had no duplication because I made myself the issue. Let ME tell you all about our compensation plan. In the early days. Just follow up when you said you would. This baffled me until I started to comprehend duplication. Network Marketing is just a job.
I was the go-to guy for every single presentation. It actually made them more skeptical. Let ME tell you all about our company. More than that. Sounds logical. I would sit down with someone and say. But I was determined and I started to observe and take careful note of how the most successful distributors did their presentations. When I first got started. It only matters what duplicates.
I read everything I could. The second problem was. I thought the most important thing I could do was become an expert on all the facts associated with my company so if anyone asked me any questions. YOU are not the issue! This was a tough one for me to accept. So when I came to them and presented myself as an authority figure. For me. Let ME tell you all about our incredible support system.
And since I was presenting myself as the expert. They acted as a consultant who connected the prospect to tools. As a result. Make passion. I was introduced to Network Marketing and it has changed my life. Your results. No matter what your background is. I used it all the time. The top earner in my company was extremely powerful and effective. The pros use other distributors to give the facts instead of giving them themselves.
In hotel meetings. The pros use live events instead of their own presentations. In addition to learning how to effectively present your product or opportunity during your personal recruiting efforts. Learning to tell my story was extremely valuable in building my business and has been to this day.
I was embarrassed by my lack of results and I was desperately looking for a way to make something of my life. So I recorded his presentation and transcribed it by hand onto a legal pad. When I first got started I was deathly afraid of speaking in front of people. In January of And it worked. The theme of my story was. I did it word for. Take some time to create your story and start telling it every chance you get. I was determined to master it.
The pros bring passion. I recorded my own voice doing that presentation. I started by learning how to give a short and effective testimonial. If you ever watch a pro at work. Instead of being afraid of the future. How Network Marketing or your company came to the rescue. I worked on my story for a while and. When I completed that step. The pros use tools instead of their own wisdom. Talking to Learning the standard opportunity presentation.
You would not believe the confidence this gave me. I hated it. Learning different training presentations. Learning my story. I did the only thing I could control. Over I went from being afraid to do the presentation to actively looking for opportunities to give it! I did the presentation on conference calls. We have our big convention coming up. When the day came. I had it memorized. After I was done. I did research. It was definitely a defining moment.
Same stories. I recorded myself doing the speech. I could start from any part of the presentation and take it from there. I practiced. I knew it backward and forward. I started to prepare like my life hung in the balance. I was having a conversation with the CEO of the company and the number one distributor at the time. Now I was really on the hook! One big defining moment as a presenter came in I did everything I could possibly do. I played it back and it was terrible!
My voice had no energy. In the end I had an audiocassette with my presentation on it. But my preparation served me well. He did a fine job. I wrote my talk and rewrote it over and over. I became a regular presenter at our local meetings and continued to move up to bigger and better venues. I felt a little numb when I walked off stage as they were still cheering. So I recorded it again and again and again until it was acceptable.
That speech was lost for a very long time but a copy was recently discovered. I chose a theme. The response was overwhelming! The crowd went wild. I was 29 years old and starting to make a name for myself in Network Marketing. I steadied my year-old insecure self and delivered. I was boring. When you are prospecting.
When it comes to presenting in front of a group of people. To summarize this skill set. Get yourself out of the way and use a third-party tool. Learn to tell your story in a way that will make your prospects curious to hear more. He said. What is the lesson in this story? Concept 1—Follow-up is doing what you said you would do. It felt like a natural thing to say. That particular morning he was just a little casual with his time. My dad showed up at I greeted Chuck and told him I was sure my dad would arrive soon.
My father and his partner owned the company. I asked one of my early mentors for help and he said. Run your business through a physical or electronic calendar.
The Network Marketing Profession is full of people who get all excited one minute and then go missing in action the next. At 10 a.