Read Read Hooked: How to Build Habit-Forming Products | PDF books PDF Free Download Here. Hooked: How to Build Habit-Forming Products by Nir Eyal. The book everyone in Silicon Valley is talking about. SCROLL DOWN. Buy Hooked now and receive a special book bundle. You'll One of the key lessons I stress in my book, Hooked: How to Build Habit-Forming Products, is the.
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Hooked: How to Build Habit-Forming Products by Nir Eyal provides a wonderfully useful framework on how tech products build lasting habits in their users. In this Hooked book summary, learn: Habit-forming products use a 4-step loop to hook you. It's no coincidence, it's the product of a tested model used by habit forming companies. The model is based off Nir Eyal's book “Hooked”, which dives deep into. This is a summary of what I think is the most important and insightful parts of the book. I can't speak for anyone else and I strongly recommend you to read the.
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Actions Shares. Embeds 0 No embeds. No notes for slide. Book details Author: Nir Eyal Pages: Portfolio Language: English ISBN Is it better for your product to be a painkiller solving an obvious pain point or a vitamin nice-to-haves, appealing to emotional needs? In Hooked , Nir Eyal argues that products can begin as vitamins but, once the behavior is ingrained, they become pain remedies, removal of which becomes painful.
The next 4 chapters of this Hooked book summary will cover each step of the Hooked model for habit-forming products. The chain reaction that starts a habit always begins with a trigger. It starts as a tiny irritant, like a piece of sand, triggering continuous layering of coats to produce a pearl.
External triggers are delivered through the environment.
They contain information on what the user should do next, like app notifications prompting users to return to see a photo. Over time, as a product becomes associated with a thought, emotion, or preexisting routine, users return based on internal triggers. Emotions — especially negative ones like boredom, loneliness, confusion, lack of purpose, and indecisiveness — are powerful internal triggers. These triggers may be short and minor, possibly even subconscious.
The needs are often timeless and universal. Example for professional email:. For instance, you could highlight emails with positive feedback and allow her to sticky encouraging emails for motivation. Naturally, people have different motivations for the same behavior like checking email , so many different personas could arise. People may use email to reduce FOMO, seek social connection, or avoid boredom.
To initiate action in a habit, doing must be easier than thinking. An action has three requirements:.
Consider how you behave when you hear your phone vibrate. The trigger is there, but you might not have the motivation you want to shut the world out at the end of the day. Or if the phone is buried at the bottom of your bag, you have insufficient ability to get the phone.
And if the phone is muted, you have no trigger to activate the behavior. Make the process to use your product as simple as possible. Lay out the steps the customer takes to get the job done.
Web technology inexorably moves toward making activities easier. The lower-friction products are usually the ones that win. In content generation, consider how the web was largely read-only eg cnet , until the development of Blogger and Xanga let people publish easily without knowledge of content management systems or servers. Friction reduced further with tweeting short messages on Twitter and pinning images on Pinterest.
Is the user in a social context where the behavior is inappropriate? The Hooked book provides examples of tactics to reduce frictions:. Should you start with increasing ability or motivation? Reducing the effort to perform an action gets them to the reward more quickly. Some exceptions or short-circuits to cognition exist that can be employed to increase motivation:. The benefit the user receives is the reward.
When a habit is established, the user comes to crave the solution before actually receiving the reward. In the brain, the nucleus accumbens is responsible for dopamine signaling to reward behavior and set habits.
Brain imaging studies have found that signaling was activating not when actually receiving the reward, but rather in anticipation of it. Importantly, variable rewards are more effective than fixed rewards.
Unpredictable reward sizes and novelty increase the frequency of completing the action and spike dopamine levels.
Skinner experimented with animals pressing a lever to receive food. In the variable group, each lever press was given a random amount of food at random intervals. Animals in the variable group dramatically increased the number of times the animal pressed the lever. Similarly, products with predictable, finite variability are far less engaging than those with unpredictable, infinite variability.