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Marketing aptitude for bank exams pdf

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Here we are providing AC Marketing Awareness PDF Capsule for upcoming banking exams, insurance exams and other government exams. Buy Marketing Aptitude For Banking Exams by A Kumar PDF Online from Cosmos Bookhive. Download Free Sample and Get Upto 37% OFF on MRP/ Rental. market aptitude for banking exams,bank exam study material,online aptitude test for bank po, marketing for bank exams,marketing awareness for bank exams.

Introduction Marketing is an integral part of every organization globally. Banking Industry without doing Marketing is next to impossible because of the cut thoat competitions among various Indian and global Banks. Due to this, there is uniformity in the price of bank product throughout India. Product packaging could be another tangibilisation strategy and marketers called it as a separate Pof marketing strategy. Price determination of the banking products or services is subject to regulation either by the Government or by the Reserve Bank of India. But an appropriate blend is the right way for marketing effort.

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Marketing is an integral part of every organization globally. No matter what position you are employed, you have to paarticipate in marketing activities of the organization. Same goes with the Bank also. Banking Industry without doing Marketing is next to impossible because of the cut thoat competitions among various Indian and global Banks. Nowadays every Bank checks out your Marketing Knowledge before providing you any kind of Job.

Bank Marketing - Online Study

In this section you get to learn:. The Seventh-P- Physical evidence. Physical evidence is the strategic tool for the bank marketer.

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Banking products are intangible. Tangibilising the intangible commodity is a major challenge to the bank marketer. One among the important methods is the upkeep of branch premises and interior decor.

Exams bank marketing for pdf aptitude

This is relevant not only from the point of view of physical evidence but also for tangibilisation strategy. Nowadays every Bank checks out your Marketing Knowledge before providing you any kind of Job.

In this section you get to learn:. The Second P- Price. Price in the case of service, different terms are used for different services like fees for legal service, fare for transport service, commission agency services, premium for insurance service, interest for the use of money.

Two characteristics, which have great impact on determining the prices of services are, perishability and intangibility.

For bank exams marketing pdf aptitude

In banking industry, price is the amount of money that will determine the exchange rate of bank product or services between the bank and customers. Price determination of the banking products or services is subject to regulation either by the Government or by the Reserve Bank of India. It is a unique feature of the bank price that the products are mostly designed by the banker while the price is determined by the RBI and Government of India.

Marketing Aptitude Questions for IBPS Specialist Officer PDF

Due to this, there is uniformity in the price of bank product throughout India. Hence the chance of competition on the basis of price is almost no.

Aptitude for exams marketing pdf bank

As a part of the economic liberalization programmed of the Government, pricing in Indian banking is steadily being deregulated. Successive credit policy pronouncement of RIM during the last few years has alreadybrought about substantial deregulation and flexibility for banks in evolving their pricing strategy.