“How Brands Grow” is based on decades of research that has progressively uncovered “How Brands Grow” is written by Professor Byron Sharp, director of the. [PDF] Download How Brands Grow: What Marketers Don't Know Ebook Details Author: Byron Sharp Pages: Binding: Hardcover Brand. caite.info 1 month ago Reply How Brands Grow: A summary of Byron Sharp's book on what marketers don't know. 1. How Brands Byron Sharp is a professor of Marketing Sciences. A lot of what he.
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National Library of Australia Cataloguing-in-Publication entry Sharp, Byron.! How brands grow: what marketers don't know / Byron Sharp. PDF | On Jan 1, , Alan Wilson and others published How brands grow: what marketers don't know -- Byron Sharp. How Brands Grow by Byron Sharp e-Book Edition! Originally published in hardback by Oxford University Press. OXFORD is a trademark of Oxford University.
My reason was that although acquisition and penetration seems to be at the core of the message, as big brands having a slight edge on retention than smaller ones I saw some youtube's by professor Sharp , the book is not available in Kindle. I tweeted to prof Sharp and he had his reasons, mostly centered around the formatting of the book being harder on Kindle, which might be the case Although I believe Amazon is way too advanced for not formatting charts and tables correctly, and I have self published my daughters poems, it was very easy.
Moving on beyond why I didn't read the book early on. I think this book is absolutely fantastic read. It is written in a matter of fact way, with data points for every argument it makes.
It was recommended by Dr. Fader Wharton School , after I asked him a certain question, and I had to change my mind and actually read it. He was spot on. Lot of the findings in the book are very close to what I have seen in practical data. If you are in midst of digital advertising revolution and working on a relatively smaller brand this book will clear your head on some misconceptions or lets say popular notions of brand building and may give you new ideas on how to go about it.
I rather not summarize the book in my review, but I think the book gives the reader different ideas on the few questions such as retention vs acquisition, understanding the relation ship of cross selling to customer base, how much to sweat on retention and defection, focusing and trying to acquire a certain customer segment relative to brand size. In short, I would say whether you agree with the book or not, it is a must read. This book has changed the way I see my profession and judge my ideas.
But it was nevertheless extremely helpful and eye opening. I'm glad I came across this book after reading so much non sense, such as Love Marks, etc.
In the last two chapters. Audible Audiobook Verified Purchase. If you could just buy the last two chapters, that would be worth it. Also, the narration on the audio book is super robotic. Amazing book that will challenge everything you know about effective marketing and market research and get you to rethink some tried and true principles. Really useful and well-written, based on actual research instead of gut feelings.
Learned a lot about both building a brand and marketing for brands. This is a book that legitimately answers questions that marketers have or should have had for years. I have bought copies for a ton of people and continue to do so. One person found this helpful. Exactly what I needed. Price was right.
Delivered quickly. Though I don't concur with all the book's conclusions and implications, Sharp and his colleagues question much of our standard thinking about marketing. Most importantly, it challenges us to apply scientific principles to marketing and marketing research. See all 56 reviews. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.
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WordPress Shortcode. Published in: Marketing , Business , Technology. Full Name Comment goes here. Why not the top-score? Well, the fact that the person who read the book will understand that some marketing theories are myths, will not help to change the whole marketing field.
So, unfortunately, even though you know the truth, you can implement it in your work only to a small extent. If you liked this book, then here are some other books, which you could consider: Why I liked the book: He was using terms like SKUs, penetration, product contribution etc.
I found his ideas refreshing and believable.
This will refer more to the audiobook format.