Do not link directly to the PDF file (the hosted address could change). Instead, we .. Eyetracking Web Usability, a book by Jakob Nielsen and Kara Pernice. Abstract—In this paper we present the results of a study that aims to evaluate the usability of three selected web services, based on eye–tracking and thinking. Identifying Web Usability Problems from Eye-Tracking. Data . tests of a prototype for a web portal. caite.info caite.info
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PDF | In this paper we present the results of a study that aims to evaluate the usability of three selected web services, based on eye–tracking. ill., fichiers HTML et PDF. Contents: 1. Eyetracking and the Eye2. Our Eyetracking Research3. Page Layout 4. Navigation5. Fundamental Web Design Elements. Eye movement research and eye tracking flourished in the. s. Web usability, advertising, medical research, computer usability etc. .. http://www. caite.info
Jakob Nielsen ; Kara Pernice Publisher: Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1. The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied. I agree with another reviewer who mentioned that the in-depth, step-by-step descriptions of specific users' fixations on a web page are tedious to read, and do little to support any actual design guidelines. Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours. Learn more about Amazon Prime.
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Write a review Rate this item: Preview this item Preview this item. Eyetracking web usability Author: Jakob Nielsen ; Kara Pernice Publisher: Berkeley, Calif. English View all editions and formats Summary:. Find a copy online Links to this item Safari Books Online. Allow this favorite library to be seen by others Keep this favorite library private. Find a copy in the library Finding libraries that hold this item Details Material Type: Document, Internet resource Document Type: Jakob Nielsen ; Kara Pernice Find more information about: Jakob Nielsen Kara Pernice.
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Jakob Nielsen ; Kara Pernice. English View all editions and formats. User interfaces Computer systems -- Testing.
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Customers who viewed this item also viewed. Jobs to be Done: Theory to Practice. Anthony W. From the Back Cover Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Read more. Product details Paperback: New Riders; 1 edition December 14, Language: English ISBN Don't have a Kindle?
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Please try again later. Paperback Verified Purchase. I agree with another reviewer who mentioned that the in-depth, step-by-step descriptions of specific users' fixations on a web page are tedious to read, and do little to support any actual design guidelines. At times the conclusions the authors draw seem contradictory, or so general as to be obvious. The examples in this book demonstrate that eyetracking data is too specific to each context user, task, website, environment to be able to draw many widely applicable conclusions from it.
Though a few interesting phenomena that have design implications are revealed through eyetracking banner blindness and gaze following, for example , the tool seems better suited to diagnosing specific website problems. I was definitely disappointed by the scarcity of practical design recommendations in this book. Many of the web usability observations presented in the book will be helpful, if not essential, to web and ecommerce designers.
However, the book under delivers in the sense that much has been left out which was researched but was not adequately covered in the book, such as usability issues as they pertain to ecommerce sites. Nevertheless, ecommerce designers will still find this quite a useful work. On another point, the authors could have said much more using far fewer words. For example, many pages were spent going into minute detail on how a particular user utilized a given web site rather than summarizing and following with concise conclusions, making the book a bit onerous to get through.
Concise summaries, preferably with bullet points would have been my preference. There is a lot of good usability information in the book, and I would recommend the book on that basis alone, but be forewarned that the information must be ferreted out from the excess prose. In particular, check out their more recent publications as well as their web site, which is quite rich in additional usability guidelines. I'm happy to say, based upon the Alert articles published on their web site, they have learned how to summarize and be concise, and I look forward to seeing whether these habits have propagated to their more recent books.
Also, by checking out their web site, you will have the opportunity to see many of their recommended guidelines in action. There are many designers out there that hate Jakob Nielsen with a passion. They don't like the fact that he "gets in the way" of their creativity. You know what? He only says what he says because he and his staff have observed way more web users using websites than probably anyone else in existence.
Those that hate the guy need to grow up and read this book, and his others, to ensure they aren't one of the many designers that continues to propagate the web with designs that frustrate users.
What I like about this book is that most other usability books have what some people would call "subjectivity".
However, this one talks about where users' eyes fixated and traveled on a page. There isn't much subjective about that. For example, when someone doesn't even take a peak at one of those huge images a designer put on a page to make it look cool, you can pretty much say that image is useless.
One person found this helpful. As one of the other reviewers said, there's not a lot here that will break new ground and most of the points made are things that experienced UI designers already understand. Two exceptions for me were the findings about the attractiveness of text as a design feature and the exact degree that banner blindness can affect a user's experience.
Although a lot of the findings in this book will be more profound for those with less experience, it doesn't mean that this book is ideal for beginners.
Quite the contrary, I think the people who can make the most use of this book are people who already understand just about every UI guideline in this book.